Hello everybody. This is Jane Gardner of Finding Your Purpose.
Today, we are doing spotlight, spotlighting purpose driven entrepreneurs and how they found their purpose and what their business is and how the knowing their purpose has helped them be successful with theirbusiness, as well as of course talking about their business. ‘Cause we love business.
And today on today’s show, we have Esther Shpitalnik of es-esq.com
Jane
My apologies, Esther, I’m going to, you can direct, we’re going to just go ahead and you can correct me and we can start again. Let’s go ahead. This is called imperfect action.
Esther
I love it. Improvising. I love it.
Jane
So Esther, how was, could you say your name again for us Thank you.
Esther
Of course. It’s Esther K. Shpitalnik.
Jane
Okay. Thank you. Thank and today you were graciously enough to come on and talk about your purpose and your business. And I’m really excited to have you here because it’s something I love to find out how people find their purpose, cause finding your purpose, Purpose can be hard. And so when you found it, it’s a time to celebrate. So Esther, how did you find your purpose?
Esther
That’s a really good question and it wasn’t easy. It’s not like one day I just opened up a book or opened up a drawer and I found it in there. It took a long journey of first learning, what my purpose wasn’t, first learning what I didn’t want to do. And that was a lot of trial and error and many different career paths and cities that I lived in. And then just really listening to my intuition, really, honing in on who I am to my core. And I guess where I found my purpose was deep inside my core.
Jane
Oh wow. That’s great. Yeah. Yeah. I know a lot of people, they keep searching and searching and they never really find their purpose. So, so that’s great that you’ve been able to find your purpose. And in fact, I think your business, I’ve been to your website and I think you actually that is your purpose is to help people maybe more than finding their purpose, but, please, Esther, what, what do you do for others then for their business.
Esther
Yeah. So I like to think about it. Like, have you ever been stuck where you are and you know, you’ve achieved a lot and you look back and you’re like, okay, I’ve done a lot in my Life, but I’m just stuck somehow. Like I know I could be doing more. I know I could be fulfilling my own purpose. I just don’t know how to get there. and that’s really the person that I helped because I was there myself. and so that’s what my business and that’s what my service is all about. Helping that purpose driven individual, that high success person to get unstuck and reach their next level. And if that means finding their purpose or achieving their purpose, then that’s what it’s all about.
Jane
Oh, awesome. Awesome. Thanks Esther. That’s a great analogy. Cause I know a lot of entrepreneurs who are stuck, you know, only doing their business rather than actually, you know, going to the higher level of their business. And, and I know that, you help, in 30 minute consult, have a chat with people and get an idea on, on their business and everything. What exactly, what exactly sort of, what do you do when, when you’re talking to them just initially, because sometimes, you know, then it’s really hard to, well, we’re stuck, right So it’s very hard to tell really.
Esther
You’re totally right. Some people sometimes we don’t know if we’re stuck or where we’re stuck. And so in that 30 minute consultation, you get a chance to talk one-on-one and I find out to the core, you know, what is it that you’re really seeking what solution can I provide for you What issue do you have or what dilemma do you have that I can help solve for you And we go through, a series of exercises and just a conversation. And very often people come out of that consultation out of that conversation saying, actually, this is what I want, or this is what I need help with. This is my dilemma. And then me Esther, the success consultant, that’s how I can help those individuals.
Jane
Wow. That’s awesome. Yeah. I think on your website, you have a few testimonials from people that you’ve helped and you know, you’re working with that. And, you mentioned that, you would like to, talk about a guide to law of attraction. maybe you could talk about that because I could use a guide to the law of attraction.
Esther
So I’ve spent a lot of time reading and listening to podcasts and really consuming myself in the whole law of attraction. And I just kept coming back to this idea of like, I wish there was a real person’s guide to law of attraction. Like sometimes it’s just, and I love, I call it the woo woo stuff. I love the woo woo stuff. Sometimes I think it’s fascinating, but like as a real person, I’m like, okay, this law of attraction idea sounds great, but how do I actually put it into practice into use. So I’ve sort of developed the, a real person’s guide and really what it comes down to. It’s a very simple thought, very simple motto that I have. So the thoughts that we think directly correlate to the actions that we take. So I’ll repeat that because I think it’s really important to think about the thoughts that we think directly correlate with the actions that we take.
Esther
And so I’ll dissect that a little bit. So if we think a certain thought, like for example, true story. I, you know, I had student debt, I had student loans and credit card debt. And if I, if you think I’m in debt, if you think I am poor, if you think I am broke, your actions are gonna lead to the same place where you are broke or in debt. But if you think I am financially free, I am out of debt. If you think I have savings, then the actions that you take are going to correlate to that. So when I was in credit card debt, for example, my thought was, I am out of credit card debt. I’m financially free of credit cards. And so once I started thinking about that, when I went to reach for my credit card, I put it right away. I haven’t used a credit card in over three and a half years because I thought I’m not in debt and therefore I am not using my credit card. So that’s kind of the simple version.
Jane
Oh wow. That’s an interesting concept for sure. Yeah, yeah. Especially, your, you know, your, process is very important in, in this, in this time, for the challenge of pandemic and, and, and yeah, we’re going to mention it because, you know, in 2020 it’s, it’s, it’s behind all of us and, and I was wondering, have you had any , well, I tried to ignore the pandemic and, and have you had anyone who’s been challenged I know a lot of actually entrepreneurs who are saying, Oh, everything’s uncertain. I’m not going to do anything. You know, you know, I’m not even going to start anything new or, you know, and I, and I don’t really believe, you know, that’s a good idea. So have you had any, discussion with people on that.
Esther
I mean, I had the most important discussion with myself about that actually. So again, I really believe the thoughts that we think correlate to the actions that we take. And I had actually started a new position in April at the height of the pandemic for three weeks. And after three weeks, the company unfortunately had to lay off 20% of the company, myself included. and I took it as an opportunity. I said, what is this, what is this blessing. What is this opportunity. It’s what I think in the hardest of times is when we come out with our greatest opportunity and I had all of the makings of this idea to start my business. I had wanted to start my business for several years and I just never got around to it. it was never the right time. I just never got my stuff together.
Esther
And then here I am at the height of the pandemic, I’ve just lost my job. I have a one-year-old, so, you know, but I thought, if not now than when, like, this is my opportunity, I’m, you know, no one’s leaving their house. No, one’s really hiring. So why not start my business now. And, you know, I had found my purpose and now the universe gave me the opportunity. And so in terms of the pandemic to answer your question, conversation that I had was very important with myself. And to me, it was, it was, an opportunity and a blessing.
Jane
Oh, that’s amazing that you would start a business during a pandemic. I get that. That is true belief in the power.
Esther
Think about back to the recession in 2008, the, you know, the hardest times make us the most resourceful. And I was coming out of law school in, right at the height of the recession, it was so hard finding a job, but everyone in my cohort, we became so much more resilient and so much more resourceful. And if we’re like, okay, if I can find a job at the height of a recession, I can do anything. And that’s how I feel about starting this business. And for anyone, like, if you can get through this, if you can get through the pandemic with a positive attitude, you can do anything. And that’s what I’ve told my clients, you know, like if you can get through the hardest times in your life and come out of it on the other side, then you can do anything.
Jane
That is true. my husband and I, we have a structural engineering firm. We haven’t stopped, but, you know, the contractors have stopped. So I’m, you know, we’re grateful that we still have work, but yeah, it’s, it’s been a challenge. So I really appreciate that, that concept of an amazing story. Actually, you should mention that to everyone that you’re starting your business in the middle of the pandemic.
Esther
Good for you for continuing yours.
JANE
Wow. So, yeah. So if you’ve got any tips for people on, that they can take right now, away with them, before we go on, on, you know, with some of the things that they can do for keeping positive and getting to action, into action.
Esther
I believe in action, action, thoughts equals action,
Things that I’ve done, for a few years now, it’s kind of like my, my Jedi mind trick, or my trick is, oftentimes if we start thinking about something negative, this pandemic and anxiety, we start spiraling, right Like we start ruminating and then thinking about all of the terrible things, and this can be anything from the pandemic, or maybe you had, you know, a negative interaction with your boss or a fight with your spouse, or literally any bad thing. We start thinking and ruminating and like, Oh my God, all of these bad things. So my trick is I actually think of, I, I pick one place or thing that brings me joy. And, and when I’m having those negative thoughts, I think about that one place. And I think about all of the details of the one place. So for example, I’m from the East coast, I’m from Boston.
Esther
My favorite place on earth is Newport Rhode Island. I’ve been going there my whole life. It’s beautiful in the summer. It’s peaceful in the winter. it’s right on the ocean. And when I’m having these really negative thoughts, I start thinking about Newport. And I think about, what it smells like, what it looks like on a cold day, what it looks like on a warm day, what I would eat there, what I would wear that literally every single detail I can think about, and the reason why this works and the reason why this helps is because it switches your mind from one thought to another. And then once you start thinking about, okay, like Newport, Rhode Island, or maybe for you, it’s Seattle, or somewhere like that, your mind focuses on something else. And especially if it’s a place that brings you joy.
Esther
And the reason why I try to think about a place or a tangible thing rather than a person is because a tangible thing or place, there’s no, back and forth. There’s only the emotion that you put into it. So for example, I wouldn’t necessarily think about my daughter, although I love her, you know, that could create like emotional, well, you know, like there’s another person involved and emotions and feelings and thoughts, whereas a tangible place or thing you yourself have attached meaning to it. And if it’s a place that brings you joy, you’ve attached the joy. And so the quick thing that you can do is like, okay, bad thought, Oh, I had a fight with my boss and now everything’s bad. I’m going to get fired Newport, Rhode Island.
And I’ve done that. And it works. Yeah.
Jane
I’ve been meaning to get back to painting because that’s my joy, but in busy. So, and my husband wants to go to Seattle to see the, see the baseball, which is over now. So he can’t do that anymore.
Esther
For example, you’re just having a tough day or something like that. You don’t necessarily have to like, maybe you can’t get to painting, even think about it. And you can say, Oh, you know, that blue would look so nice with that yellow and that green I’m going to paint this. And then suddenly your mind refocuses from that negative thought to your painting.
Jane
Yeah. That’s a great idea. Yeah. I like that idea. I’ve been trying to get back in that room, but it’s everything else is pulling you. I wanted to speak about, about your body language for, a positive mindset. Cause I think that’s really, really important. Your body is, you know, you and, and, and finding your purpose is all about your personality and being aware of yourself. So this would be a great topic. And if you have a little takeaway for everybody, that would be great to
Esther
Yeah. the easiest way you can change your mindset is just smile. I mean, if you have to fake it, watch this. I just, I just suddenly got hacked. you know, body language, it, your thoughts equals your actions. And one of your actions is your body language. And the word implies body language, what we say with our body. And if you’re slouching in your phone, everything’s bad, then everything’s bad. But official back chin is up smile. Even if you’re alone, even if you’re on the phone with someone, just by virtue of just taking those tiny little body language steps, especially the pile battles, start changing your thoughts also.
Jane
Oh, that’s awesome. But I’m also talking to you, Jane, so yeah, no, I mean, honestly, I’ve had a, had a bad weekend, so I should have gone into my painting room or, I’m been watching some, Jim Gaffigan on youtube Oh, he always makes me feel better. So, you know, that’s always good. So, yeah. So, I think we’ll wrap up and, and, and ask you what you’d like to tell the audience. we’ve already given them a couple of things that they can do to keep positive. And so, yeah, sure. And then we’ll, we’ll just mention your offer.
Esther
So I think what I’d love to leave the audience with is the idea of finding your purpose isn’t necessarily opening up a drawer and finding it. It’s about being the most true to yourself and whatever that looks like. And when you are yourself and you’re true to your core, then you and your purpose sort of come together and find each other and that’s not to say that it’s easy to be yourself in a world where, everything, and everyone’s trying to get you to be what they want, but, to be truly who you are to yourself, you will inevitably you and your purpose will find each other.
Jane
Awesome. Yeah. Yeah. It’s, it’s amazing the different ways that people find their purpose. So as there, what ,because I haven’t, what would you say, is your success consulting about, and, your 30 minutes, we’ve already talked about your consultation. So what, what would you like to just say briefly again about your, consultation, and, and how you work with them on their success again, please.
Esther
Sure. So the consultation is a way to get to know me, to get to know you and for you to know what your purpose is for, or what’s what solution or what problem that you have. And you might not know it just yet, but after 30 minutes of talking and really exploring that together, we come up with that, what it is that you want to focus on what you want to solve, and then in our work together, and me as your success consultant, I help you achieve that success that you’re looking for in whatever arena of life that you hope to get.
Jane
Awesome. Awesome. Well, thank you. Thank you Esther for coming on. You’re my first interview guest on spotlight. I did see on your website, so I am going to say on your website, you talked about your podcast. Oh, here it is. Over here, that interviewing is tough and you have six steps to interview success. On Cruit Group podcast 6 steps to interview success.
Esther
And thank you, Jane, for having me. I really enjoy chatting with you. And this was really fun.
Jane
thank you very much
For more on Esther’s consultation. Go to ES- ESQ.com.
